The Pursuit of Excellence.
To describe DSP Design Associates is to capture a two decade-old story of design innovation, deep understanding, and relentlessly high standards. This uniquely talented firm has claimed the length and breadth of India as its stage, building a formidable reputation for award-winning designs, a ‘green’ sensibility, and an unstinting adherence to parameters like schedule and budget.
The promise of DSP is realized through a committed team of architects and designers who use technology and creativity to transform virtual structures and interiors into twenty-first century offices, hotels, IT parks, commercial complexes, and high-end residential projects. Going further, every DSP project expresses its commitment to sustainability, by being environmentally sensitive, energy-efficient and healthy to occupy.
A highly engaged network of offices across major cities positions DSP to provide its hallmark quick and intelligent solutions with the same degree of design appeal and detailing, as well as comparable benchmarking standards, anywhere in India. This promise of excellence has drawn a marquee clientele that includes multinational organizations, world-leading hotels, and Indian business houses and international companies of all kinds.
From conceptual planning, to quality control, and cost efficiency, to corporate image creation, DSP brings an unusual degree of quality, reliability, and refinement to the table. For this design firm, every single project is but another part of its relentless pursuit of excellence.
Leadership
The DSP leadership is a blend of the abilities of three outstanding individuals: Yatin Patel provides a uniquely distinctive design direction. Mehul Shah ensures world-class implementation processes and technology. And, Bimal Desai infuses structural design with balance, aesthetics and engineering. A collaborative model of senior leadership enables the Directors to set overall strategies and policies, while opening up the organisation to a culture of teamwork and convergence.
Approach
From the founders of DSP, to the newest members of the team, the zeal for excellence remains undiluted. This singularity of intent helps integrate all of DSP’s services, areas of practice, nationwide offices, and cross-functional teams so that the end result serves clients creatively, effectively, and efficiently.
Solutions by Design
It would be unfair to describe DSP as merely a specialist design firm. The fact of the matter is that the organizational strength of DSP allows it to provide a gamut of services across a variety of sectors. The focus areas are Master Planning, Architecture, and Interior Design, while DSP’s areas of practice include corporate, commercial, retail, hospitality, residential, educational, institutional, industrial, and healthcare spaces.
Crafting creative design solutions at every stage of a project involves a unique combination of understanding of client needs, and a commitment to providing long-term value by design.
Master Planning
It takes a strong vision, executed with an adaptable approach to ensure that a site is planned well. DSP’s planners create visually exciting, economically viable solutions for people to live and work in as a safe, integrated community.
DSP defines every project on a range of varied parameters, and analyses an array of factors, including prospective land use; density and mix; transport; scale, height and massing; sustainability; planning; adaptability and diversity; open spaces and amenities; landscaping; and details and materials.
Architecture
DSP’s studios have demonstrated their expertise across a variety of projects. They endeavour to provide design-led solutions that are, both, functional, and commercial, while being highly specific to the client’s needs.
Close collaboration with clients and end users of the buildings leads to architecture that works well, inside, as well as out. In addition, the DSP commitment to sustainability leads to the integration of concepts like ‘green’, intelligent buildings, and energy efficiency, as well.
Interior Design
The role of Interior Design goes far beyond beauty. In the hands of experts such as DSP, it turns into a showcase of a client’s personal or business sensibility. It creates a planned, lasting impression that captures the client’s design objectives, schedule requirements, and budgetary parameters.
It is true that award-winning design is at the very heart of DSP’s practice, however the challenge to which DSP’s designers rise every day is to deliver innovation, quality, and individuality to every project.
Visual impact is merely a part of the design solution, and a DSP design will always take comfort, flexibility, ease of use, and sustainability, into account as well.
